Your participation helps determine what goes on the air.

What's in it for you?

Some of the best reasons for participating in the Arbitron Research Study:

  • It's your opportunity to let broadcasters know your radio and TV choices.
  • Your participation helps your stations decide which programs to air.

Broadcasters have no way of knowing who's listening or watching, unless people like you speak out by taking part in the ratings.

All of this is done so that the radio and TV stations in your area will have a better idea of what you want to hear and watch. They respond to your input by improving their programming.

Your participation helps determine what goes on the air. You are the most important part of this process, and you are the one who benefits most.

And because you are so important to this process, we offer small gifts as a thank you for being a part of the ratings.

By participating, you make your listening and viewing preferences known to the people who have the power to make changes.