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Arbitron Web Site Privacy Statement for arbitronresearch.com

Last Revised: April 2010

Arbitron Inc. is a media research firm that produces reports used by radio stations, TV stations and others in the media, their advertisers and advertising agencies to make programming and other decisions.

Consistent with our corporate values of honesty, integrity and trust, Arbitron (or “we” or “us“) is committed to protecting the privacy of personally identifiable information. In order to understand the manner in which Arbitron uses and protects the information provided to us via this Web site, please read the following Privacy Statement. By using this Web site, you agree to the terms of this Privacy Statement.

SURVEY PARTICIPANTS

We do not request any other personally identifiable information from you when you are on the Web site. We use the information we collect from you outside of this Web site to contact you.

Survey participants are reminded that information regarding the identity of Arbitron survey participants is kept confidential. We do not share your personally identifiable information with any company for its own marketing, research or other use. In some instances, we may use other companies to perform services on our behalf. These companies may need access to your personally identifiable information to complete the services, but they will not have authorization to use it for purposes other than to perform the services on our behalf. Arbitron, and anyone who is working with us in research, will keep the personally identifiable information about you and your household confidential.

Please note that the data we collect, including your personally identifiable information, are considered our proprietary business assets and may be transferred if Arbitron or substantially all of its assets are acquired by another company. We may also disclose your personally identifiable information to respond to judicial process and provide information to law enforcement agencies, or otherwise as required by law. In addition, we may disclose your personally identifiable information if we believe that there has been a violation of our site Terms of Use or of our rights or the rights of any third party.

CHILDREN

Arbitron does not knowingly solicit information from children under 13 years old on this Web site.

ADDITIONAL INFORMATION COLLECTED AUTOMATICALLY

Arbitron automatically collects certain information each time you visit this Web site. Examples of this type of information include your browser type, your operating system type, and the domain name of the Web site from which you linked to our site.

COOKIES

When you view this Web site, we may store a small text file on your computer's hard drive. This information will be in the form of a “cookie” or similar file and can help us in many ways. For example, cookies tell us how often our Web site has been accessed from a particular computer, which helps us determine how frequently information on our Web site should be updated. With most Internet browsers, you may erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored. If you block or delete the cookies, you may have difficulty accessing certain information on the site.

Click here to learn how we respond to Do-Not-Track signals.

SECURITY

To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, Arbitron implements procedures to safeguard and secure the information that is collected online. Although Arbitron will use reasonable efforts to safeguard the confidentiality of the information provided, transmissions made by means of the Internet cannot be made absolutely secure. Arbitron is not liable for disclosure of the information supplied due to errors in transmission or unauthorized acts of third parties.

GOVERNING LAW

This Privacy Statement, the laws of the State of New York, and the United States shall govern any issues related to this Privacy Statement that may arise.

CONTACT INFORMATION

If you have any questions or concerns about this Privacy Statement, please contact us at webprivacy@arbitron.com.

UPDATE

Arbitron may revise this Privacy Statement from time to time, and visitors are invited to check back periodically.

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